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													MVRDV, Crystal Houses, Amsterdam 
©Daria Scagliola & Stijn Brakkee 
 
FACTS 
Location : Amsterdam, the Netherlands 
Year : 2016 
Size & Program: 620m2 Retail and 220m2 Residential 
Budget : Undisclosed 
CREDITS 
Design Team:  
Winy Maas, Jacob van Rijs and Nathalie de Vries with Gijs Rikken, Mick van Gemert and Renske van der Stoep 
  
Co-Architect: 
Gietermans & Van Dijk Wim Gietermans, Arjan Bakker, Tugrul Avuclu 
Manufacturer glass bricks: 
Poesia (brand of Vetreria Resanese): Ivano Massarotto 
Importer of Delo glue: 
Siko: Rob Janssen 
Contractor: 
Wessels Zeist: Robert van der Hoef, Richard van het Ende, Marco and Ronald Van de Poppe 
Constructor: 
Brouwer&Kok: Paul Brouwer 
ABT: Rob Nijsse 
Research: 
Delft University of Technology: Frederic A. Veer, Faidra Oikonomopoulou, Telesilla Bristogianni 
Municipality aesthetics commission: 
Wealth: Charlotte ten Dijke, Ellis van den Hoek, Natasha Hogen, Patrick Koschuch, Alexander Pols, Gus Tielens, Marcel van Winsen, Pepijn Diepenveen 
													
													
												
											 
										 
									
									
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												CRYSTAL HOUSES 
											
											
											
										
									
									
									
									
										 
											
												-flagship store PC Hooftstraat Amsterdam
											
										
									
									
									
									
									
									
									
										
											
											
											
												MVRDV’s Crystal Houses began its existence with the request of Warenar to design a flagship store combining both Dutch heritage and international architecture on the PC Hooftstraat, Amsterdam’s one and only luxury brand street that was previously primarily residential. MVRDV wanted to make a representation of the original buildings and found a solution through an extensive use of glass. The near full-glass façade mimics the original design, down to the layering of the bricks and the details of the window frames, but is stretched vertically to comply with updated zoning laws and to allow for an increase in interior space. Glass bricks stretch up the façade of Crystal Houses, eventually dissolving into a traditional terracotta brick façade for the apartments (as stipulated in the City’s aesthetics rules), which appears to be floating above the shop floor. 
												
												
											
										 
									 
									
							
								 
							 
							
							
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													Posted 21 April 2016
													
													
												
											
										
								
								
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										The design hopes to provide a solution to the loss of local character in shopping areas around the world. The increased globalisation of retail has led to the homogenisation of high-end shopping streets. Crystal Houses offer the store a window surface that contemporary stores need, whilst maintaining architectural character and individuality, resulting in a flagship store that hopes to stand out amongst the rest. 
									
									
								 
							 
							
							
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											MVRDV: Crystal Houses, Amsterdam 
©Daria Scagliola & Stijn Brakkee
											
											
										
									 
								 
							
								
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