Carlo Moretti Tokyo company store


Carlo Moretti inaugurates in Tokyo its fifth company store. After the openings of the Milan and Kitzbühel stores in 2014, and in Murano in 2015, and  its existing historical store in Venice,the Venetian artisan factory is proud to announce the birth of its fifth store, the first in the Asian market, reaffirming Carlo Moretti’s international development after the brand’s acquisition and relaunch in 2013.

“Opening Carlo Moretti stores around the world is an integral part of our strategy towards  building an international brand” comments the CEO of Carlo Moretti, Manuel Gomiero. “The Japanese market holds a huge potential for our sector and Tokyo is a trend setter for all of Asia and will contribute to our expansion in that area. We have a strong partner and we look forward to a rapid development throughout cities of the land of the rising sun”.

Posted 3 February 2016

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The store design by Studio Tapiro (Venice) is inspired, like the other company stores, by the first Carlo Moretti store in San Moisè, Venice, designed in 1979 by artist Paolo Martinuzzi in collaboration with Carlo and Giovanni Moretti. The store area covers a surface of 70 square meters on one level with two windows on the street. The store’s display system features dark wenge shelves and anthracite metal structures with clamps supporting the store’s lighting system consisting of vertically suspended spotlights. The walls and the ceiling are in slightly pressed dark grey Venetian marmorino and on the walls are two panels displaying decorative reproductions of the crystal works; for the flooring, dark grey wenge with a slightly veined texture. The choice of using the same raw materials as those used for the factory’s technical furnishings was made to further enhance the pureness of the crystal works. The store also features an LCD touch screen to allow customers to personally search through the collections.

The store display also includes a selection of pieces from the 2016/2017 Cristalli catalogue, from the Fondamentali, Rossomoretti, Contemporanei, Collezioni d’autore, Calici da collezione and Cristalli di Murano collections; Of note is a selection of 60 vases from I Piccoli series, displayed on the large wall and divided into four levels – a solution adding further character to the space. Also on display is a series of lamps from the 2015 – 16 Luce catalogue.

The Tokyo store and showroom (opening in 2016) have been realised in partnership with Manak Corporation, a Japanese company that will also follow the Japanese market as exclusive distributor.
The Carlo Moretti Stores:
Venice – San Marco 2970
Milan – Via della Spiga 48
Kitzbühel– Vorderstadt 29
Murano – Fondamenta Vetrai 8
Tokyo – 1F Ginza MS Building 1-8, 5 Cho-me Ginza Chuo-ku.

More information:
partita iva 04176980276
Fondamenta Manin 3
30141 Murano, Venezia

©Carlo Moretti

©Carlo Moretti

©Carlo Moretti

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