With Franchise Freedom, Studio Drift wants to show how rules establish themselves automatically in order to maintain a community. The artwork visualizes this illusion of freedom. Franchise Freedom is a 3 dimensional moving flying sculpture and because it is 3D each spot around the river IJ has a different view.
Link to Franchise Freedom Amsterdam video & images: https://we.tl/87lDIP88iT
Franchise Freedom Amsterdam is also the unofficial kick-of for the Drone Week in November at the RAI, a European conference where drone experts come together.
Performance Times and Locations
Visitors will have an extraordinary immersive experience incorporating light and movement in the airspace over the river with the skyline of Amsterdam as a backdrop.
Location: The installation can be seen free of charge from locations around the river IJ. Best location to view would be near Pllek, Amsterdam Noord or the Haparandadam in the Houthavens.
Dates: 10 – 12 August 2018, between 10 & 11PM weather permitting. The performances last around 8 minutes
Check www.studiodrift.com and Studio Drift’s Social Media for current updates about the performance.
About Studio Drift and Franchise Freedom
Studio Drift is known for their impressive installations and sculptures that explore the relationship between nature, technology and mankind. Studio Drift is a FuturePace artist, a cultural partnership between Futurecity and Pace that combines the gallery and curatorial expertise of Pace Gallery with the cultural placemaking experience of Futurecity . The partnership aims to create a ‘gallery without walls’, providing imaginative, site-specific contemporary art, embedded into infrastructure, architecture and urban landscapes
Franchise Freedom, which is being carried out in collaboration with the Municipality of Amsterdam and supported by the Stedelijk Museum, complements Studio Drift's successful exhibition CODED NATURE, allowing the public to witness how technology and nature can be merged. The artwork poetically explains the tension between individual freedom and the safety of the group, where the swarm is synonymous with our society.
Franchise Freedom is high tech and weather dependent. In case of continuous rain, strong winds or other unexpected circumstances, the performance can not happen. Check www.studiodrift.com for current updates.