The Art of Testing – Experiencing Perfumes Becomes a Precious Moment
To develop an object to test perfumes and to give form to Dior's "savoir-vivre" - this was the design challenge for the Vienna-based design studio.
In order to test perfumes, they are usually sprayed on paper strips. This way, however, the scent gets on the hand too, thus the tested smells mingle and the perfumes become indistinguishable.
?To meet this challenge, LABVERT developed a funnel-shaped object made of glass. Inside is a ceramic cylinder that carries the fragrance. Shielded from the glass cone, the perfume can unfold.
Product Development as Process and Analysis
At the beginning of the collaboration, LABVERT intensively analyzed the label's DNA. The design of the new Dior Cosmetic stores - the first was opened in November 2013 in London's Covent Garden, another recently in Tokyo - was preceded by a multi-month design study.
In accordance with the wishes of the company, LABVERT reinterpreted Dior's significant characteristics or “codes.“ The reinterpreted codes were later used as starting points for the new design of the concept stores and shop-in-shop solutions.
In the context of this cooperation, LABVERT teamed up with the Austrian furniture company Wittmann to create a newly designed make-up chair, which can now be found worldwide.
Established in 2001 by Stephan Vary, is an architecture and design studio based in Vienna. The studio works in the fields of architecture, product design, as well as shop and interior design. In addition to the world's leading luxury goods manufacturers, Dior, Giorgio Armani, and Hennessy, for whom LABVERT takes over the shop design, the studio also accounts for the designs for Austrian companies such as Römerquelle and Nägele&Strubell.
Michael Dürr is an Austrian photographer and founder of Cinema Photographique. He has worked in the Austrian fashion industry for more than twenty years. His photographs have appeared in international fashion magazines such as Another, I-D, Sleek, Qvest, Blend, Soma, Cos, Faq, Le Purple Journal, Casa Vogue, Selfservice, Harpers Bazaar etc. in Vienna, Berlin, Paris, Rio de Janeiro, Hong Kong, Miami, New York as well as Amsterdam. In addition to his magazine work, Dürr has produced commercial works for H&M, Mercedes Benz, Diesel and Palmers.
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